ALESSIAADORA INTRODUCES STREETS OF HOPE

In a time when hope can often feel distant, AlessiaAdora is proud to announce our collection, “Streets of Hope,” a selection of lovingly designed apparel and home goods inspired by six-year-old Alessia’s mission to spread hope in a time of pandemic.

When the COVID-19 outbreak began, Alessia had to stay at home and go to school online, and the world seemed really scary. Alessia’s mom Mirabela knew that other families in the community were experiencing the same kind of stress and isolation, so she began brainstorming creative ways to reach out to neighbors and spread joy. Throughout the months that followed, Alessia and Mirabela worked together to create beauty in an uncertain world, brightening their West Canada neighborhood with inspiring sidewalk chalk drawings. These designs became the inspiration for the Streets of Hope collection.

Like a tiny flower sprouting from a crack in the sidewalks where these designs first appeared, hope always finds a way back into our lives, even in times of crisis. From our family to yours, we want you to know that we’ll get through this together. AlessiaAdora means “Alessia Loves” in Italian, and the designs of the Streets of Hope collection are all inspired by the beautiful things that Alessia loves, like rainbows, hearts, and the earth we call home. Each design was created to develop a network of hope with people across the globe, featuring the heartfelt messages “We are Strong Together,” “Everything will be Alright,” and “We are in this Together.” Our goal is that these designs will foster positivity for your home, family, and community.

We all know that a simple smile is one of the best ways to spread positivity to your neighbors; however, wearing masks to fight COVID-19 makes this everyday act of kindness difficult.  But thanks to AlessiaAdora, though your smile may be hidden, your joy doesn’t have to be. We crafted our line of Streets of Hope apparel, including tee-shirts, mugs, totes, and even onesies, to communicate a message of optimism wherever you and your family go.

Odds are, you’re spending a lot more time at home these days. And while more time at home with family is a great opportunity for joy and growth, even the best of us get overwhelmed by the stress of isolation and uncertainty. With the Streets of Hope collection, you can remind yourself to remain positive and community-minded as you work, learn, and play in your home. Surround yourself with our beautiful messages of inspiration on our highly coveted products. Your support will help facilitate our ongoing support of UNICEF through our Streets of Hope Collection. 2% of all proceeds from Streets of Hope go towards UNICEF’s efforts to create more education and child development opportunities across the world.

We at AlessiaAdora believe that these difficult times of separation are actually an opportunity to build even stronger connections of family and community. From the humble sidewalks of Western Canada, we hope that these heartfelt designs create a community which extends across the globe. Together, we are strong, and together, we will get through this. We hope that you will join us in our community of joy!